Desart Consumer QR Code Survey
With funding from the Australian Government, Desart, along with five Aboriginal art centres, piloted QR Code labels on their products. The purpose of the QR Codes is to provide additional information about the artist, artwork and art centre. A survey seeking consumer feedback was recently undertaken at the Darwin Aboriginal Art Fair to evaluate the effectiveness of the labels.
The findings and report has been prepared for Desart by the Institute for Public Policy and Governance, UTS.